Normacore
Our normcore signature shampoo and conditioner that gently cleanses all hair types

Kure
A bond repair shampoo and conditioner that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

Vault
The vault gives your shade super staying power with this colour-preserving shampoo, filled with uv filters and antioxidants.

Bust your Brass
This ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, and stronger, healthier-looking hair.

Velveteen
A smoothing shampoo and conditioner designed to win the fight with frizz and protect hair from humidity.

3D
This weightless shampoo and conditioner plumps root to tip for the ultimate go-big moment.

Curl Creme
One step cleansing conditioner gently cleanses & weightlessly hydrates curly hair.