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Our normcore signature shampoo and conditioner that gently cleanses all hair types
Normacore Shampoo Normacore Conditioner

A bond repair shampoo and conditioner that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.
Kure Shampoo Kure Conditioner

The vault gives your shade super staying power with this colour-preserving shampoo, filled with uv filters and antioxidants.
Vault Shampoo Vault Conditioner

Bust your Brass
This ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, and stronger, healthier-looking hair.
Brass Shampoo Brass Conditioner

A smoothing shampoo and conditioner designed to win the fight with frizz and protect hair from humidity.
Velveteen Shampoo Velveteen Conditioner

This weightless shampoo and conditioner plumps root to tip for the ultimate go-big moment.
3D Shampoo 3D Conditioner

Curl Creme
One step cleansing conditioner gently cleanses & weightlessly hydrates curly hair.
Curl Creme